Festival and Special Events Planning

Question: Discuss about the Festival and Special Events Planning. Answer: Introduction: The event can resemble as an event of ritual significance, where people gather and meet each other and engage in some common interest. Getz and Page (2016) also explains that from ancient times events are organized not only for entertainment but also to share their achievements with others. Mair and Whitford (2013) furthermore depicts that from the first event of the 19th century until in recent times, event industry has developedand people organization events for many reasons. People plan conventions for gathering with people for celebrating an occasion; while; some people organize happenings for experiencing artistic performance. Raj et al. (2012) furthermore stated that media events are created for the purpose of publicity and promotion; whereas, a sporting event is organized for athletic and sports competitions. In this assessment, the different sector of the event industry and various type of events. Moreover, the difference between mega, hallmark, major, and community events wi ll also be illustrated with some examples. Event tourism is defined as the systemic development for organizing an occasion through effective planning, marketing and grabs tourists attraction (Silvers 2012). Getz and Page (2016) moreover affirms that the prime objectives for organizing event tourism are to expand traditional tourism season and enhance tourism demand along with attracting domestic and foreign visitors. In conventional times, people think of events as visiting distant places to enjoy the scenic beauty of nature and observe historical monuments only, but in recent times, people repurpose the events for fulfilling their desires (Wates and Thompson 2013). These desires lead to the formulation of different types of events industry that furthermore comprises of several types of events according to the individuals requirements. Bladen et al. (2012) portray that different businessperson fulfils the tourism desire of people by formulating different event industries- private event industry, corporate event industry, charity or fundraising event industry and live event industry. Masterman (2014) describes that private event industry organises events for individuals for celebrating their private occasions like- wedding receptions, birthday parties and festival gatherings; while, a corporate event industry organises business dinner parties, conferences, products launching events, meetings, networking events and seminars. In most of the cases the organiser of the private event industry are different hotel and resort sector, who plans for the accommodation for the desired people; while the major stakeholder in conducting corporate events are different event management industries, who plans for a meeting venue that has all the technological and accommodation facilities for event attendants (Bladen et al. 2012). Anot her type of events industries are the fundraising event industry that comprises of sports events- sponsored walks, sponsored runs, sponsored skydiving and charitable auctions and is mainly conducted by governments, non-profit organization and sports association (Ferdinand and Kitchin 2012). Masterman (2014) moreover highlighted that events in live event industry are a celebration of communal festivals, music events and film fare awards that are conducted by the contribution of sponsors and event management companies. Thus, it can be said that the different types of events genres are- cultural events, educational events, trade events, sports events, political events, recreational events, art/entertainment events, wedding events, birthday events and products launching events. Williams (2012) highlighted that trade events and political events come under corporate events; whereas, educational events, recreational events, sports events and art/entertainment events are part of charity or fundraising events. It can also be said that wedding events and birthday events are a part of the personal events. Moreover, Jones (2014) the organizations such as business, schools and manufacturers can also afford a private venuefor organizing their small-official parties and occasions. In this case, they do not have to hire an external event management companies for managing their events. Moreover, events can also be further categorized as mega events, hallmark events, major events and community events (Silvers 2012). Masterman (2014) explains that a mega event does not necessarily occur yearly and at a similar venue; while on the contrary, a hallmarktourist events occur annual basis and in a similar place. The event of Olympics, FIFA or cricket world-cup is the example of mega-events that have different venue every after four years; while annual sports events, fairs are known as hallmark events (Getz 2012). Williams (2012) defines that a major event generates significant immediate and long-term economic, cultural and social benefits and have significant international media coverage. Moreover, community events are the mostly occurred events that consist 50 or more people and can be planned any time of the year. As mentioned, Rugby World Cup, Asia-Pacific Economic Cooperation (APEC) and Olympics are the examples of mega events; whereas G20 Summit events, climate change conference events, Volvo Ocean Race Stopover are the example of major events (Taks 2013). In addition to that Hall (2012) portrays that major fairs, expositions and cultural events of international status are the example of the hallmark events. However, the examples of the community events comprises of the celebration of festivals, political parades, pre-planned marches / demonstrations, town hall meetings, after-school and school event programs. Masterman (2014) moreover, highlighted that the occurrence of the events not only ensures better Foot Traffic and Sales or effective customers interaction but these events are conducted for outcomes like- regional economy, socio-cultural change and environmental. Williams (2012) stated that event tourism results in enhancement of the economy of the locality and the nation. Event management companies along with travel agencies earn significant profitability from these events and get a chance to introduce their business and nations value to international tourists. On the other hand, Getz and Page (2016) also demonstrate that this event tourism helps in building community's pride, provision of chances to share experience and assisting other community groups. The positive impact of these aspects can be illustrated through better community relationships and lower the crime rates. Moreover, Masterman (2014) highlighted that the intensity of the social and cultural impacts depends on the le ngth of the stay of the travellers, geographical locations, the level of tourist development, competition for resources and the type of the tourism and tourist activity. A nation takes the benefits from these events through community participations in tourism planning and planning tours for people effectively in order to maximise the hosts benefits (Mair and Whitford 2013). However, Wates and Thompson (2013) argues that negative impacts of these events are reaching of the security concern and terrorism threat, pollution, limited accommodations and monetary issues like local people have to suffer from price hike for local products. Moreover, Glasson et al. (2013) denoted that due to events environmental impacts also arises like air and water pollution and excess waster disposals. However, it is evident that local people can attain more income by providing travel accommodations during these events, but they have to follow some governing regulation so that negative impact of the enviro nment can be reduced. Car shares and shuttle buses are used in many nations as a part of travel solution and using less machinery such as smoke machines and following noise licensing laws diminishes the chances of noise pollution. Gossling et al. (2012) lastly emphasise on the approaches that provide waste disposal solution through issuing more rubbish bins, use of eco-friendly packets and wrappers, hiring tent recovery teams and early morning litter pickers to manage the rubbish. Reference List Bladen, C., Kennell, J., Abson, E. and Wilde, N., 2012.Events management: An introduction. Routledge. Ferdinand, N. and Kitchin, P., 2012.Events management: an international approach. Sage. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Getz, D., 2012. Event studies: Discourses and future directions.Event Management,16(2), pp.171-187. Glasson, J., Therivel, R. and Chadwick, A., 2013.Introduction to environmental impact assessment. Routledge. Gssling, S., Scott, D., Hall, C.M., Ceron, J.P. and Dubois, G., 2012. Consumer behaviour and demand response of tourists to climate change.Annals of Tourism Research,39(1), pp.36-58. Hall, C.M., 2012. 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